Luiz Carlos Trabuco Cappi has been notable in the Brazilian economy for leading Bradesco Seguro into becoming one of the most revered financial company. His strategy revolves around expansion through acquisition and then implementing organic growth. Luiz Carlos Trabuco Cappi sees the financial industry as being deficient of proper service delivery techniques.
Therefore, he has continually been advocating for methods that will ensure Bradesco’s client base is expanded through the adoption of unique customer services. Luiz Carlos Trabuco Cappi borrows his technique from the earlier banking institutions that made very little use of technology. In the past, most activities were conducted face to face, and this made it possible for the service providers to understand the needs of the clients.
Luiz Carlos Trabuco Cappi believes that a personal touch is what the current banking system lacks, and such a factor has been accelerated by the massive adoption of technology in offering client services. Not to say that technology is bad, but institutions have ended up ignoring the importance of staying in touch with customers.
Luiz Carlos Trabuco Cappi is widely known for implementing organic growth in the banking sector, and once he is done with the geographical expansion of the Bradesco Seguro, then he resorts to banking inclusion. Since 2009, the institution has gained more than 7 million account holders, and about 6000 thousand accounts were opened in all branches of the enterprise. Overall savings rose by more than $50 million. Additionally, the size of the bank’s service network grew by more than 1500 agencies all over the country.
Luiz Carlos Trabuco Cappi is an optimist president, and he believes that the Brazilian banking market is set to grow further. Trabuco anticipates that by 2025, more than 20 million new clients will have joined the bank. Luiz Carlos Trabuco Cappi’s estimations are not based on mere assumption, but they have been developed after in-depth analysis of the country’s economic indicators. The success associated with the enterprise is a clear indication that Luiz Carlos Trabuco Cappi is the right leader for the institution.
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The overall performance of Bradesco Seguro depicts that Luiz is a leader who knows how to take advantage of opportunities the moment they are presented. Even in this challenging period where Itaú Unibanco is considered to be the best financial industry in Brazil, he is working hard to ensure that Bradesco Seguro regains its popularity. He studied at the University of São Paulo where he acquired a degree in Socio Psychology, but he was more attracted to the financial industry, and that is what led him to work as a clerk at Bradesco in 1969.
Luiz Carlos Trabuco Cappi has worked in various departments within Bradesco, and he was appointed to be the Departmental Director in 1984, the Executive Managing director in 1998, and Executive Vice President in 1989. It is the performance of Luiz Carlo Trabuco Cappi at Bradesco Seguro that motivated his nomination to the highest position in the enterprise and as Márcio Cypriano’s replacement.
Taking over the leadership at the organization left Luiz Carlos Trabuco Cappi with a huge responsibility as Márcio had led the company into acquiring many financial institutions such as Finasa and Zogbi, Banco Cidade, JP Morgan’s asset management firm in Brazil, Maranhão, and Deutsche Bank. The greatest challenged that Luiz Carlos Trabuco Cappi faced was to ensure that harmonization is achieved among all the acquired institutions so that a single language and culture is adopted. Since Luiz Carlos Trabuco Cappi had learned from those who had taken leadership of Bradesco before him, he successfully managed to make all the institutions operate in tandem.
As the leader of one of the most respected financial institution in the Brazilian economy, Luiz Carlos Trabuco Cappi struggles to ensure the general growth of the society. For instance, he declared that any organization that would help in the development of infrastructure within Brazil would be liable for extended credit. Such measures not only put Bradesco ahead of the other banking institutions, but they also help to build a good rapport between the community and Bradesco Seguro.
Learn more about Luiz Carlos Trabuco Cappi: https://www.jusbrasil.com.br/topicos/105363091/luiz-carlos-trabuco-cappi