The global luxury property market has been upward growth trajectory for the last few decades. Form Dubai to Singapore, cities all around the world have been engaged in an unending competition to dot their skylines with the most daring and aesthetic building. South America’s largest economy, Brazil has also not been left behind. The country has been experiencing a construction boom for the better part of the last four decades. This boom has coincided with the founding and growth of one of the largest real estate companies in the country, JHSF. Led by the young and passionate Jose Auriemo Neto, the company has grown from its meager beginnings to become an international brand.
At its core, JHSF is a developer of luxurious and high-end properties. These developments cut across the traditional boundaries of real estate development to include not just residential, commercial and mixed properties, but also hotels, shopping malls and an executive airport. While the diversity of JHSF’s business operations is peculiar, it has been highly advantageous to the company. The recurrent income generated from the shopping malls and hotels has enabled the company to remain highly profitable even when the real estate industry has slowed down.
Jose Auriemo Neto is the CEO, Chairman and longest serving employee at JHSF. He joined the company in his mid-twenties in 1993, when it was still being run by his father, Fabio Auriemo. Just four years into his stay at the company Mr. Neto helped launch the first business under JHSF’s newly formed service department: Parkbem. Parkbem was a premium parking service offered by the company. A few months later, he again helped the company develop its first mall, the Shopping Santa Cruz mall, located in Sao Paulo. As CEO, he has overseen the development of many more real estate and recurrent income-related projects, including an executive airport.